In 2019, ZEED’s co-founders bonded over their shared love of the perfect Lebanese breakfast – warm za’atar flat bread topped with creamy labneh, rich olive oil, and fresh vegetables – which for most Lebanese-Americans may as well be a distant dream. Recognizing a lack of authentic, premium-quality za’atar in the supermarket aisles, ZEED’s co-founders set out to make their dream a reality, not only for themselves but for every expats longing for the taste of home. After two years of product research and development, and a couple earth-shattering events in between, ZEED was launched with the promise to deliver the best Lebanese za’atar direct to American homes.